Creating custom web-based systems for education, non-profit, and politics.

poliARC specializes in the geeky side of online marketing and operations management: developing and managing web-based systems and strategies.
poliARC connects the dots.
If you know where you want to go, poliARC can figure out how to get there.

How To Start A Trade School

To start a trade school requires a lot of knowledge about the education industry that most newcomers don’t yet have. It’s an interesting experience, honestly. When someone wants to start a trade school they are experts at what they plan to teach, but the education regulations and the processes required to get a new trade school approved to operate (both state and federal levels) have nothing whatsoever to do with the subjects a trade school teaches. If you want to start a trade school, then you will be spending a lot of your time learning something entirely new: how to run a vocational school. Trust me when I say that the business of education is entirely different than the knowledge…

How To Advertise Online

Advertising your business online is easy. Getting results, however, is an entirely different challenge. Before you spend money advertising online you should spend time learning and thinking about the mindset of your prospective customers. The biggest mistake I see when…

How To Know If Your Marketing Campaigns Are Working

The question I most often get asked is: “How do I know if my marketing is working?” Thankfully, it’s not as hard as you might think, but it does take some planning. There are a few different ways to track the…