Creating custom web-based systems for education, non-profit, and politics.

poliARC specializes in the geeky side of online marketing and operations management: developing and managing web-based systems and strategies.
poliARC connects the dots.
If you know where you want to go, poliARC can figure out how to get there.

How To Advertise Online

Advertising your business online is easy. Getting results, however, is an entirely different challenge. Before you spend money advertising online you should spend time learning and thinking about the mindset of your prospective customers. The biggest mistake I see when businesses start to do their own online advertising is forgetting about the mood and attitudes that are active in each different online marketing channel. Understand a customers mindset and you’ll waste a lot less money with your online marketing. Sometimes prospective customers are actively looking to buy. Sometimes they’re randomly clicking through social media posts, and sometimes they’re watching videos of kittens stuck in trees. Each of those activities puts them in a different mindset, which is a major factor…

How To Know If Your Marketing Campaigns Are Working

The question I most often get asked is: “How do I know if my marketing is working?” Thankfully, it’s not as hard as you might think, but it does take some planning. There are a few different ways to track the…

Measuring Marketing Success: Improve Lead Quality

I’m not sure which is more terrifying: a bored salesperson, or one who is frustrated by a day of contacting a string of bad leads. But what can you do about it? Bad leads are part of doing business, right? Not…