Creating custom web-based systems for education, non-profit, and politics.

poliARC specializes in the geeky side of online marketing and operations management: developing and managing web-based systems and strategies.
poliARC connects the dots.
If you know where you want to go, poliARC can figure out how to get there.

How To Start A Trade School

Before you start a trade school you need to spend time learning about the education industry. Teaching is only about 35% of your daily operations, and the market can be a lot more competitive than you might think. Even though your school will have teaching expertise, those skills likely have no relation whatsoever to the business of education. So if you want your new school to be success, you have to be smart: learn about the keys of vocational school operations: admissions, student services, and regulatory compliance. When someone wants to start a trade school they are experts at what they plan to teach, but are brand new to education regulations and the processes required to get a new school…

How To Advertise Online

Advertising your business online is easy. Getting results, however, is an entirely different challenge. Before you spend money advertising online you should spend time learning and thinking about the mindset of your prospective customers. The biggest mistake I see when…

How To Know If Your Marketing Campaigns Are Working

The question I most often get asked is: “How do I know if my marketing is working?” Thankfully, it’s not as hard as you might think, but it does take some planning. There are a few different ways to track the…