Articles

Do Subtle, Subliminal Messages Work in Marketing?

2017-01-25T08:43:53-08:00Categories: Consumer Psych, Motivations|

The short answer: yes. But it's an excellent idea to first discus what's understood as "subliminal" messages in relation to everyday marketing. There are a lot of paranoid articles out there about subliminal messages "in the media" [...]

Politics 101: Exploit Irony and Define the Debate

2017-01-25T08:43:55-08:00Categories: Politics|Tags: , , |

Image From: http://kalikazoo.blogspot.com/2007/05/buster-keaton-takes-fall.html I recently helped with strategy and structure for a small political project. It has a fairly common, often underperforming, yet very much needed goal: reveal the wacky in politics for what [...]

Crafting Your Marketing Message: Two Tiers

2017-01-25T08:43:55-08:00Categories: Consumer Psych, Marketing Ideas, Online Marketing|Tags: |

We can learn a lot about marketing messages from books and from politics – especially book titles about politics. Most marketing messages for selling books about politics have taken the same path lately: a short, 2 [...]

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