Studies & Other Articles

Image Traffic is Cheap… But It’s A Lot of Web Traffic

2017-01-25T08:43:55-08:00Categories: Online Marketing, Studies & Other Articles|Tags: , |

We're all intrigued by famous people making goofy faces. Go Albert. If you run a website for the purpose of getting revenue from advertising, then web traffic from images isn't scientifically going to get [...]

Why Use a Marketing Consultant with Experience in Education?

2015-07-09T16:12:05-07:00Categories: Marketing System, Studies & Other Articles|Tags: , |

Education Marketing comes down to one thing: finding  high quality leads, and education is an extremely competitive market, which mandates not only smart targeting, but extending the marketing structure and system so that you can close [...]

Marketing to the ME Generation: Individual Branding & Personalization

2017-01-25T08:43:56-08:00Categories: Consumer Psych, Studies & Other Articles|Tags: |

I wrote an article awhile back about the ME generation and how marketing is about the consumer more so than the product. Today I came across this article in Fast Company, and thought I'd repost it [...]

Does Your Business Branding Have Character: Part Two

2017-01-25T08:43:56-08:00Categories: Marketing Ideas, Studies & Other Articles|Tags: |

I saw this article today and said to myself, "That's EXACTLY the sort of personality I was writing about in that last post about a company's business branding and how it affects customer loyalty" So thought I [...]

Marketing and Democracy – Politicians and Political Parties

2017-01-25T08:44:00-08:00Categories: Marketing Ideas, Politics, Studies & Other Articles|Tags: , , |

We came across an interesting question from Harvard Business School: does marketing help or hurt our democracy? Marketing has become so scientific that truth and facts, literally, have become optional. If such a thing as blame exists [...]

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