Marketing Ideas

Crafting Your Marketing Message: Two Tiers

2017-01-25T08:43:55-08:00Categories: Consumer Psych, Marketing Ideas, Online Marketing|Tags: |

We can learn a lot about marketing messages from books and from politics – especially book titles about politics. Most marketing messages for selling books about politics have taken the same path lately: a short, 2 [...]

Does Your Business Branding Have Character: Part Two

2017-01-25T08:43:56-08:00Categories: Marketing Ideas, Studies & Other Articles|Tags: |

I saw this article today and said to myself, "That's EXACTLY the sort of personality I was writing about in that last post about a company's business branding and how it affects customer loyalty" So thought I [...]

Career School Marketing: Targeting and Nurturing Leads

2017-01-25T08:43:56-08:00Categories: Marketing Ideas, Marketing System|Tags: , |

Marketing schools: find new leads and nurture them with a good sales strategy. I couldn't resist this photo. Just too funny, but sadly sometimes typical of vocational training images. My nature is to be [...]

Does Marketing Buzz Outweigh Marketing Message & Brand

2017-01-25T08:43:57-08:00Categories: Consumer Psych, Marketing Ideas|Tags: , , |

I blame facebook (and possibly Teletubbies, but I'm not sure why the latter just yet) for the direction in which the buzz vs message balance is shifting. Why blame? Primarily due to the manner in which [...]

Digital Marketing: Setting Up Your Digital Marketing Plan

2017-01-25T08:43:57-08:00Categories: Marketing Ideas, Online Marketing|Tags: |

By definition, digital marketing extends beyond online marketing, but as "the mobile lifestyle" continues to overtake the general social consciousness and daily behavior, the broadly defined marketing channels are all essentially merging into online and offline [...]

Marketing Trade and Vocational Schools Ideas and Tips

2018-08-09T16:54:37-07:00Categories: Marketing Ideas|Tags: , , , |

These ideas are all taken from my experience as a marketing manager and / or campus director for an international media production vocational school. Below is a starting-point-list of ideas, topics, areas, and advertising channels [...]

Creating A Marketing Budget: Conversion and the Competition

2017-01-25T08:43:58-08:00Categories: Marketing Ideas, Marketing System|Tags: , , , |

Expanding slightly on a previous article on creating marketing budgets based on revenue or conversions, there are a couple more perspectives we can address to help tie up the budget creation topic. It's no secret that [...]

Making Marketing Message About The Consumer Not The Product.

2017-01-25T08:43:58-08:00Categories: Consumer Psych, Marketing Ideas, Motivations|Tags: , , |

The 2008 presidential election finally drove this marketing concept home: "...this was never about me, it's about YOU" (insert massive crowd cheering here). As Generation ME started determining what and how we shape (and send) marketing [...]

Hardware as a Means to Content: Why Amazon has it Right

2017-01-25T08:43:58-08:00Categories: Marketing Ideas, Marketing System|Tags: |

I might even goes as far as believing that Amazon's new Kindle Fire is nothing more than a rather useful marketing brochure. Amazon has turned hardware into a means to not only deliver its core products [...]

Marketing a Vocational School, Career School

2017-01-25T08:43:58-08:00Categories: Marketing Ideas|Tags: , , |

Most of my career has been spent growing the business of private education: marketing vocational schools, training admissions reps, building new campuses, installing marketing systems, and expanding the academic programs. The primary goal in successfully marketing [...]

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