We can learn a lot about marketing messages from books and from politics – especially book titles about politics. Most marketing messages for selling books about politics have taken the same path lately: a short, 2 [...]
The 2008 presidential election finally drove this marketing concept home: "...this was never about me, it's about YOU" (insert massive crowd cheering here). As Generation ME started determining what and how we shape (and send) marketing [...]
We encounter message saturation a lot with newsletter lists and social networking: there's only so many times you can contact them before eyes start to gloss over and they don't read what you're saying anymore. So [...]
We've seen a lot lately how poor message discipline can be the end to a political campaign, so it seems like a nice topic to address with some poliarc-ness. As you know, we address both political [...]
