I blame facebook (and possibly Teletubbies, but I'm not sure why the latter just yet) for the direction in which the buzz vs message balance is shifting. Why blame? Primarily due to the manner in which [...]
Brand personality creates customer curiosity and loyalty. Does your brand have character? I don't mean does it have a logo or a color scheme or a specific niche within a market -- I literally [...]
True whether you're marketing a product, service or person – if the bulk of your marketing efforts lack a tangible benefit, then you might get some brand recognition, but its effectiveness will rarely take off; especially [...]
We encounter message saturation a lot with newsletter lists and social networking: there's only so many times you can contact them before eyes start to gloss over and they don't read what you're saying anymore. So [...]
There are so many places, niches, dark and bright corners of the Internet that to say that it's easy to get lost when marketing yourself is a gross understatement. As thousands upon thousands of new web [...]
