How Much is A Friend Worth in Social Marketing?
Is a friend on facebook or a follower on twitter worth as much as you think? With a little help from my friends actually doesn't get you as far as it used to. We need a [...]
Why Conversions Matter In Online Marketing, Search and Social
Search Engine Marketing and Social Media Conversions: Visits to lead to customers. Maybe I'm just stubborn (which would be true), but I cannot wrap my mind around any marketing plan that does not take conversions into [...]
Want Your Marketing to Connect? Be Tangible.
True whether you're marketing a product, service or person – if the bulk of your marketing efforts lack a tangible benefit, then you might get some brand recognition, but its effectiveness will rarely take off; especially [...]