How To Know If Your Marketing Campaigns Are Working
The question I most often get asked is: "How do I know if my marketing is working?" Thankfully, it's not as hard as you might think, but it does take some planning. There are a few different [...]
Measuring Marketing Success: Improve Lead Quality
I'm not sure which is more terrifying: a bored salesperson, or one who is frustrated by a day of contacting a string of bad leads. But what can you do about it? Bad leads are part of [...]
The Importance of Rhythm
In marketing, rhythm is everything. It defines how and when you launch a product; how you advertise it and when you schedule events. Rhythm drives how you edit commercials for radio, television, and online. Rhythm has [...]
Wasted Marketing Money: Don’t Advertise Just To Feel Good
People panic. That's what we do. It's part of our DNA, otherwise we would not have survived as a species. That's also why we use consultants: people who are outside of the emotion and consequences of a [...]
Why Use a Marketing Consultant with Experience in Education?
Education Marketing comes down to one thing: finding high quality leads, and education is an extremely competitive market, which mandates not only smart targeting, but extending the marketing structure and system so that you can close [...]
Focus: Marketing Support and Management Systems
Marketing systems will make or break your long-term success. Take systems seriously. Anyone who knows me well wouldn't hesitate to admit that I tend to get irked very easily. Wasted marketing effort and wasted marketing money [...]
How Do You Measure the Success of Marketing?
When working how to measure the success of a marketing campaign, far too many businesses forget two key metrics: bad leads vs. qualified leads, and more importantly: did the campaign directly generate revenue? If you've read other [...]
Why Conversions Matter In Online Marketing, Search and Social
Search Engine Marketing and Social Media Conversions: Visits to lead to customers. Maybe I'm just stubborn (which would be true), but I cannot wrap my mind around any marketing plan that does not take conversions into [...]
Career School Marketing: Targeting and Nurturing Leads
Marketing schools: find new leads and nurture them with a good sales strategy. I couldn't resist this photo. Just too funny, but sadly sometimes typical of vocational training images. My nature is to be [...]
Creating a Marketing Budget: Fixed, Variable, and Discretionary
If you're starting a new business, or simply want to get serious about how you run your current small business, then creating a smart marketing budget is a vital step. These pointers can help you identify costs, and [...]
Creating A Marketing Budget: Conversion and the Competition
Expanding slightly on a previous article on creating marketing budgets based on revenue or conversions, there are a couple more perspectives we can address to help tie up the budget creation topic. It's no secret that [...]
Hardware as a Means to Content: Why Amazon has it Right
I might even goes as far as believing that Amazon's new Kindle Fire is nothing more than a rather useful marketing brochure. Amazon has turned hardware into a means to not only deliver its core products [...]