Marketing systems will make or break your long-term success. Take systems seriously. Anyone who knows me well wouldn't hesitate to admit that I tend to get irked very easily. Wasted marketing effort and wasted marketing money [...]
When working how to measure the success of a marketing campaign, far too many businesses forget two key metrics: bad leads vs. qualified leads, and more importantly: did the campaign directly generate revenue? If you've read other [...]
One of the key indicators of an unstable (but granted, not always unsuccessful) business is a sine wave of marketing and sales efforts. And why not? In many cases it perfectly acceptable to be season with [...]
