In an earlier article I wrote about catering and categorizing your sales leads. This is somewhat an extension of that article insofar as we'll address a few simple ideas to help you nurture your sales leads; [...]
Not all sales leads are created equal. As such, a solid marketing system ought to deliver to each lead category what it is they were looking for in the first place (what a novel idea!?!?). What [...]
Here we want to find the benefits or downfalls of two approaches for making a marketing budget: based on your revenue or based on your known conversion rates. Right off the bat I'll disclose which I [...]
We love options. The more the better, right? Sure. So give your customers options. We also like comparisons. So show your customers comparisons with your competition (assuming you're confident in your product, which one hopes you [...]
One of the key indicators of an unstable (but granted, not always unsuccessful) business is a sine wave of marketing and sales efforts. And why not? In many cases it perfectly acceptable to be season with [...]
There are so many places, niches, dark and bright corners of the Internet that to say that it's easy to get lost when marketing yourself is a gross understatement. As thousands upon thousands of new web [...]
We've seen a lot lately how poor message discipline can be the end to a political campaign, so it seems like a nice topic to address with some poliarc-ness. As you know, we address both political [...]
