The short answer: yes. But it's an excellent idea to first discus what's understood as "subliminal" messages in relation to everyday marketing. There are a lot of paranoid articles out there about subliminal messages "in the media" [...]
We can learn a lot about marketing messages from books and from politics – especially book titles about politics. Most marketing messages for selling books about politics have taken the same path lately: a short, 2 [...]
And Never Forget, Marketers: You Have Irrational Economic Behaviors, Biases and Frameworks, Too. If there's one thing (from my side of the isle) that allows us to intertwine a discussion on behavioral economics, social dynamics, and [...]
I wrote an article awhile back about the ME generation and how marketing is about the consumer more so than the product. Today I came across this article in Fast Company, and thought I'd repost it [...]
I blame facebook (and possibly Teletubbies, but I'm not sure why the latter just yet) for the direction in which the buzz vs message balance is shifting. Why blame? Primarily due to the manner in which [...]
Brand personality creates customer curiosity and loyalty. Does your brand have character? I don't mean does it have a logo or a color scheme or a specific niche within a market -- I literally [...]
The 2008 presidential election finally drove this marketing concept home: "...this was never about me, it's about YOU" (insert massive crowd cheering here). As Generation ME started determining what and how we shape (and send) marketing [...]
We all learn to share in kindergarten; learn to divide and find our demographic in junior high, and discover in high school that it's possible to be part of a social clique, yet still cater to [...]
“Don’t Trust Anyone Over 30!” Thankfully Some Things Change.... mainly because I'm over 30 now ;) The age factor within a target demo is becoming increasingly gray. Customer culture when selling online isn't tied as much [...]
We love options. The more the better, right? Sure. So give your customers options. We also like comparisons. So show your customers comparisons with your competition (assuming you're confident in your product, which one hopes you [...]
I laughed at myself last night. No, that's not quite right. It was more of one of those, tilt head, shake head slightly, make a "phhssshhffff" sound, smile, and mumble something about how I need to getta' [...]
You cannot effectively and for the long-term establish Interest without a keen understanding (and in some ways, faith) not just in those specific things in which your target demo is tangibly interested, but also in how they become interested. [...]
