Politics

Politics 101: Exploit Irony and Define the Debate

2017-01-25T08:43:55-08:00Categories: Politics|Tags: , , |

Image From: http://kalikazoo.blogspot.com/2007/05/buster-keaton-takes-fall.html I recently helped with strategy and structure for a small political project. It has a fairly common, often underperforming, yet very much needed goal: reveal the wacky in politics for what [...]

Behavioral Economics Marketing to Customers, People, & Groups

2017-01-25T08:43:56-08:00Categories: Consumer Psych, Online Marketing, Politics|Tags: , |

And Never Forget, Marketers: You Have Irrational Economic Behaviors, Biases and Frameworks, Too. If there's one thing (from my side of the isle) that allows us to intertwine a discussion on behavioral economics, social dynamics, and [...]

Want Your Marketing to Connect? Be Tangible.

2017-01-25T08:43:59-08:00Categories: Marketing Ideas, Politics|Tags: , , |

True whether you're marketing a product, service or person – if the bulk of your marketing efforts lack a tangible benefit, then you might get some brand recognition, but its effectiveness will rarely take off; especially [...]

Marketing and Democracy – Politicians and Political Parties

2017-01-25T08:44:00-08:00Categories: Marketing Ideas, Politics, Studies & Other Articles|Tags: , , |

We came across an interesting question from Harvard Business School: does marketing help or hurt our democracy? Marketing has become so scientific that truth and facts, literally, have become optional. If such a thing as blame exists [...]

Go to Top