I saw this article today and said to myself, "That's EXACTLY the sort of personality I was writing about in that last post about a company's business branding and how it affects customer loyalty" So thought I [...]
Brand personality creates customer curiosity and loyalty. Does your brand have character? I don't mean does it have a logo or a color scheme or a specific niche within a market -- I literally [...]
True whether you're marketing a product, service or person – if the bulk of your marketing efforts lack a tangible benefit, then you might get some brand recognition, but its effectiveness will rarely take off; especially [...]
We encounter message saturation a lot with newsletter lists and social networking: there's only so many times you can contact them before eyes start to gloss over and they don't read what you're saying anymore. So [...]
You cannot effectively and for the long-term establish Interest without a keen understanding (and in some ways, faith) not just in those specific things in which your target demo is tangibly interested, but also in how they become interested. [...]
