I blame facebook (and possibly Teletubbies, but I'm not sure why the latter just yet) for the direction in which the buzz vs message balance is shifting. Why blame? Primarily due to the manner in which [...]
“Don’t Trust Anyone Over 30!” Thankfully Some Things Change.... mainly because I'm over 30 now ;) The age factor within a target demo is becoming increasingly gray. Customer culture when selling online isn't tied as much [...]
You cannot effectively and for the long-term establish Interest without a keen understanding (and in some ways, faith) not just in those specific things in which your target demo is tangibly interested, but also in how they become interested. [...]
