consumer marketing

Marketing to the ME Generation: Individual Branding & Personalization
Marketing to the ME Generation: Individual Branding & Personalization

Consumer Psych, Studies & Other Articles

Marketing to the ME Generation: Individual Branding & Personalization

poliARC2017-01-25T08:43:56-08:00Categories: Consumer Psych, Studies & Other Articles|Tags: consumer marketing|

I wrote an article awhile back about the ME generation and how marketing is about the consumer more so than the product. Today I came across this article in Fast Company, and thought I'd repost it [...]

Making Marketing Message About The Consumer Not The Product.
Making Marketing Message About The Consumer Not The Product.

Consumer Psych, Marketing Ideas, Motivations

Making Marketing Message About The Consumer Not The Product.

poliARC2017-01-25T08:43:58-08:00Categories: Consumer Psych, Marketing Ideas, Motivations|Tags: consumer marketing, consumer psychology, marketing message|

The 2008 presidential election finally drove this marketing concept home: "...this was never about me, it's about YOU" (insert massive crowd cheering here). As Generation ME started determining what and how we shape (and send) marketing [...]