Articles

Image Traffic is Cheap… But It’s A Lot of Web Traffic

2017-01-25T08:43:55-08:00Categories: Online Marketing, Studies & Other Articles|Tags: , |

We're all intrigued by famous people making goofy faces. Go Albert. If you run a website for the purpose of getting revenue from advertising, then web traffic from images isn't scientifically going to get [...]

Why Use a Marketing Consultant with Experience in Education?

2015-07-09T16:12:05-07:00Categories: Marketing System, Studies & Other Articles|Tags: , |

Education Marketing comes down to one thing: finding  high quality leads, and education is an extremely competitive market, which mandates not only smart targeting, but extending the marketing structure and system so that you can close [...]

Focus: Marketing Support and Management Systems

2017-01-25T08:43:55-08:00Categories: Marketing System, Online Marketing|Tags: , , |

Marketing systems will make or break your long-term success. Take systems seriously. Anyone who knows me well wouldn't hesitate to admit that I tend to get irked very easily. Wasted marketing effort and wasted marketing money [...]

Is Good Content Enough to be Found by Search Engines? SEO.

2017-01-25T08:43:55-08:00Categories: Online Marketing|Tags: , |

To get more web traffic to your website, do you have to be SEO savvy or just write high quality content? When it comes to SEO: content is king . However, good content by itself, is not enough [...]

How Do You Measure the Success of Marketing?

2017-01-25T08:43:55-08:00Categories: Marketing System, Online Marketing|Tags: |

When working how to measure the success of a marketing campaign, far too many businesses forget two key metrics: bad leads vs. qualified leads, and more importantly: did the campaign directly generate revenue? If you've read other [...]

Behavioral Economics Marketing to Customers, People, & Groups

2017-01-25T08:43:56-08:00Categories: Consumer Psych, Online Marketing, Politics|Tags: , |

And Never Forget, Marketers: You Have Irrational Economic Behaviors, Biases and Frameworks, Too. If there's one thing (from my side of the isle) that allows us to intertwine a discussion on behavioral economics, social dynamics, and [...]

Marketing to the ME Generation: Individual Branding & Personalization

2017-01-25T08:43:56-08:00Categories: Consumer Psych, Studies & Other Articles|Tags: |

I wrote an article awhile back about the ME generation and how marketing is about the consumer more so than the product. Today I came across this article in Fast Company, and thought I'd repost it [...]

Why Conversions Matter In Online Marketing, Search and Social

2017-01-25T08:43:56-08:00Categories: Marketing System, Online Marketing, Search Marketing|Tags: , , |

Search Engine Marketing and Social Media Conversions: Visits to lead to customers. Maybe I'm just stubborn (which would be true), but I cannot wrap my mind around any marketing plan that does not take conversions into [...]

Does Your Business Branding Have Character: Part Two

2017-01-25T08:43:56-08:00Categories: Marketing Ideas, Studies & Other Articles|Tags: |

I saw this article today and said to myself, "That's EXACTLY the sort of personality I was writing about in that last post about a company's business branding and how it affects customer loyalty" So thought I [...]

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