Articles

Career School Marketing: Targeting and Nurturing Leads

2017-01-25T08:43:56-08:00Categories: Marketing Ideas, Marketing System|Tags: , |

Marketing schools: find new leads and nurture them with a good sales strategy. I couldn't resist this photo. Just too funny, but sadly sometimes typical of vocational training images. My nature is to be [...]

Creating a Marketing Budget: Fixed, Variable, and Discretionary

2017-01-25T08:43:57-08:00Categories: Marketing System|Tags: |

If you're starting a new business, or simply want to get serious about how you run your current small business, then creating a smart marketing budget is a vital step. These pointers can help you identify costs, and [...]

Does Marketing Buzz Outweigh Marketing Message & Brand

2017-01-25T08:43:57-08:00Categories: Consumer Psych, Marketing Ideas|Tags: , , |

I blame facebook (and possibly Teletubbies, but I'm not sure why the latter just yet) for the direction in which the buzz vs message balance is shifting. Why blame? Primarily due to the manner in which [...]

Digital Marketing: Setting Up Your Digital Marketing Plan

2017-01-25T08:43:57-08:00Categories: Marketing Ideas, Online Marketing|Tags: |

By definition, digital marketing extends beyond online marketing, but as "the mobile lifestyle" continues to overtake the general social consciousness and daily behavior, the broadly defined marketing channels are all essentially merging into online and offline [...]

Search Engine Marketing Quick Tip: Google Needs To Be Told Three Times

2018-08-09T16:53:34-07:00Categories: Search Marketing|Tags: |

Start with these three things with your Search Engine Marketing You must to at least these three things in your search engine marketing campaigns. These will get you started; from here it gets [...]

SEO Tips: Search Friendly URLs and Website Structure

2018-08-09T16:54:22-07:00Categories: Online Marketing|Tags: , , |

Search engine friendly URLs: how, what and why they help SEO. Search engine friendly URLs are everywhere. Their impact on your website's SEO is very significant (just read any of those articles by reporters who complain [...]

Marketing Trade and Vocational Schools Ideas and Tips

2018-08-09T16:54:37-07:00Categories: Marketing Ideas|Tags: , , , |

These ideas are all taken from my experience as a marketing manager and / or campus director for an international media production vocational school. Below is a starting-point-list of ideas, topics, areas, and advertising channels [...]

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