Articles

Creating A Marketing Budget: Conversion and the Competition

2017-01-25T08:43:58-08:00Categories: Marketing Ideas, Marketing System|Tags: , , , |

Expanding slightly on a previous article on creating marketing budgets based on revenue or conversions, there are a couple more perspectives we can address to help tie up the budget creation topic. It's no secret that [...]

Making Marketing Message About The Consumer Not The Product.

2017-01-25T08:43:58-08:00Categories: Consumer Psych, Marketing Ideas, Motivations|Tags: , , |

The 2008 presidential election finally drove this marketing concept home: "...this was never about me, it's about YOU" (insert massive crowd cheering here). As Generation ME started determining what and how we shape (and send) marketing [...]

Google’s (not real) “Small Businesses Only” Search Button

2017-01-25T08:43:58-08:00Categories: Online Marketing, Rant, Search Marketing|Tags: , |

With more and more very large web sites expanding their reach both in content and in advertising spend, it's become increasingly difficult for "the little guy" to be seen or to be found – let alone have a [...]

Hardware as a Means to Content: Why Amazon has it Right

2017-01-25T08:43:58-08:00Categories: Marketing Ideas, Marketing System|Tags: |

I might even goes as far as believing that Amazon's new Kindle Fire is nothing more than a rather useful marketing brochure. Amazon has turned hardware into a means to not only deliver its core products [...]

Marketing a Vocational School, Career School

2017-01-25T08:43:58-08:00Categories: Marketing Ideas|Tags: , , |

Most of my career has been spent growing the business of private education: marketing vocational schools, training admissions reps, building new campuses, installing marketing systems, and expanding the academic programs. The primary goal in successfully marketing [...]

Nurturing Sales Leads To Increase Conversions: Remind Them

2017-01-25T08:43:59-08:00Categories: Marketing System|Tags: , , |

In an earlier article I wrote about catering and categorizing your sales leads. This is somewhat an extension of that article insofar as we'll address a few simple ideas to help you nurture your sales leads; [...]

Search Engine Marketing for Beginners: Things to Consider

2018-08-09T16:55:03-07:00Categories: Online Marketing, Search Marketing|Tags: , |

Here we'll talk about some basic SEM theories, tips, and things you can try for managing a search engine marketing campaign(s) on Google and other search engines. First, a few terms and concepts one must [...]

Positive Marketing, Compassion For Consumers

2017-01-25T08:43:59-08:00Categories: Marketing Ideas, Rant|Tags: , |

When you look around lately it's not hard to believe that, in general, institutions and business are lacking compassion – they don't project an understanding of what in the world is going on with "the everyday citizen". I [...]

Want Your Marketing to Connect? Be Tangible.

2017-01-25T08:43:59-08:00Categories: Marketing Ideas, Politics|Tags: , , |

True whether you're marketing a product, service or person – if the bulk of your marketing efforts lack a tangible benefit, then you might get some brand recognition, but its effectiveness will rarely take off; especially [...]

Everything You Need To Know About Marketing You Learned In High School

2017-01-25T08:43:59-08:00Categories: Consumer Psych, Marketing Ideas, Motivations|Tags: , , |

We all learn to share in kindergarten; learn to divide and find our demographic in junior high, and discover in high school that it's possible to be part of a social clique, yet still cater to [...]

Marketing Message Saturated? Try Co-Branding and Sponsorships

2017-01-25T08:43:59-08:00Categories: Marketing Ideas|Tags: , , |

We encounter message saturation a lot with newsletter lists and social networking: there's only so many times you can contact them before eyes start to gloss over and they don't read what you're saying anymore. So [...]

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