Articles

Catering & Categorizing Sales Leads From Online Marketing Campaigns

2017-01-25T08:44:00-08:00Categories: Marketing System, Online Marketing|Tags: , , |

Not all sales leads are created equal. As such, a solid marketing system ought to deliver to each lead category what it is they were looking for in the first place (what a novel idea!?!?). What [...]

Marketing and Democracy – Politicians and Political Parties

2017-01-25T08:44:00-08:00Categories: Marketing Ideas, Politics, Studies & Other Articles|Tags: , , |

We came across an interesting question from Harvard Business School: does marketing help or hurt our democracy? Marketing has become so scientific that truth and facts, literally, have become optional. If such a thing as blame exists [...]

Making a Marketing Budget: Revenue or Conversions

2017-01-25T08:44:00-08:00Categories: Marketing Ideas, Marketing System|Tags: , |

Here we want to find the benefits or downfalls of two approaches for making a marketing budget: based on your revenue or based on your known conversion rates. Right off the bat I'll disclose which I [...]

Marketing Credibility by Mirroring Customer Culture

2017-01-25T08:44:00-08:00Categories: Consumer Psych, Motivations|Tags: , , |

“Don’t Trust Anyone Over 30!” Thankfully Some Things Change.... mainly because I'm over 30 now ;) The age factor within a target demo is becoming increasingly gray. Customer culture when selling online isn't tied as much [...]

Influencing Customer Buying Decisions

2017-01-25T08:44:00-08:00Categories: Consumer Psych, Marketing System, Motivations|Tags: , |

We love options. The more the better, right? Sure. So give your customers options. We also like comparisons. So show your customers comparisons with your competition (assuming you're confident in your product, which one hopes you [...]

Using Marketing Technology To Keep Your Plan On Point

2017-01-25T08:44:00-08:00Categories: Marketing System|Tags: , , |

One of the key indicators of an unstable (but granted, not always unsuccessful) business is a sine wave of marketing and sales efforts. And why not? In many cases it perfectly acceptable to be season with [...]

Creating Landing Pages For Search Engine Campaigns

2017-01-25T08:44:01-08:00Categories: Online Marketing, Search Marketing|Tags: , , , |

Looking to get better results from your online campaigns? Don't forget ALL the aspects of your landing pages when setting up an online campaign. It's not just about making it look pretty. Below are some things [...]

Making People Feel Special in Marketing Messages

2017-01-25T08:44:01-08:00Categories: Consumer Psych|Tags: , , |

I laughed at myself last night. No, that's not quite right. It was more of one of those, tilt head, shake head slightly, make a "phhssshhffff" sound, smile, and mumble something about how I need to getta' [...]

Online Marketing: Is Your Brand Integrated?

2017-01-25T08:44:01-08:00Categories: Marketing System, Online Marketing|Tags: , |

There are so many places, niches, dark and bright corners of the Internet that to say that it's easy to get lost when marketing yourself is a gross understatement. As thousands upon thousands of new web [...]

Creating Interest and Your Product and Brand

2017-01-25T08:44:01-08:00Categories: Consumer Psych, Marketing Ideas|Tags: , , |

You cannot effectively and for the long-term establish Interest without a keen understanding (and in some ways, faith) not just in those specific things in which your target demo is tangibly interested, but also in how they become interested. [...]

Go to Top