How To Know If Your Marketing Campaigns Are Working
The question I most often get asked is: "How do I know if my marketing is working?" Thankfully, it's not as hard as you might think, but it does take some planning. There are a few different [...]
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Catering & Categorizing Sales Leads From Online Marketing Campaigns
Not all sales leads are created equal. As such, a solid marketing system ought to deliver to each lead category what it is they were looking for in the first place (what a novel idea!?!?). What [...]
Measuring Marketing Success: Improve Lead Quality
I'm not sure which is more terrifying: a bored salesperson, or one who is frustrated by a day of contacting a string of bad leads. But what can you do about it? Bad leads are part of [...]
Marketing Management
poliARC2017-01-25T08:43:53-08:00Paul has been designing and managing marketing campaigns since 2000. The custom CRMs he developed early on evolved to include functions designed to facilitate everyday operations management. Every online system poliARC creates for a client is [...]
Search Engine Marketing (SEM)
poliARC2024-03-06T13:18:26-08:00Targeted, Qualified Leads. (not wasted money) With poliARC as your Search Engine Marketing (SEM) manager you reach new customers. Leads from SEM advertising convert to paying customers at a much higher rate than other marketing channels, [...]
Education Marketing
poliARC2017-01-25T08:43:53-08:00poliARC was founded by Paul W. Hughes who was a campus Director and National Marketing Manager for SAE Institute of Technology in the US and UK. poliARC now manages online systems and marketing campaigns for schools [...]
Marketing Management, Consulting
poliARC2019-01-04T07:49:39-08:00Creating online media, systems and strategies for education, non-profit and politics poliARC specializes in the production side of online marketing and operations management: developing and managing web-based media, systems and strategies. poliARC [...]
Wasted Marketing Money: Don’t Advertise Just To Feel Good
People panic. That's what we do. It's part of our DNA, otherwise we would not have survived as a species. That's also why we use consultants: people who are outside of the emotion and consequences of a [...]
How Do You Measure the Success of Marketing?
When working how to measure the success of a marketing campaign, far too many businesses forget two key metrics: bad leads vs. qualified leads, and more importantly: did the campaign directly generate revenue? If you've read other [...]
Behavioral Economics Marketing to Customers, People, & Groups
And Never Forget, Marketers: You Have Irrational Economic Behaviors, Biases and Frameworks, Too. If there's one thing (from my side of the isle) that allows us to intertwine a discussion on behavioral economics, social dynamics, and [...]