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Search Engine Marketing and Social Media Conversions: Visits to lead to customers. Maybe I'm just stubborn (which would be true), but I cannot wrap my mind around any marketing plan that does not take conversions into [...]
By definition, digital marketing extends beyond online marketing, but as "the mobile lifestyle" continues to overtake the general social consciousness and daily behavior, the broadly defined marketing channels are all essentially merging into online and offline [...]
Start with these three things with your Search Engine Marketing You must to at least these three things in your search engine marketing campaigns. These will get you started; from here it gets [...]
These ideas are all taken from my experience as a marketing manager and / or campus director for an international media production vocational school. Below is a starting-point-list of ideas, topics, areas, and advertising channels [...]
The 2008 presidential election finally drove this marketing concept home: "...this was never about me, it's about YOU" (insert massive crowd cheering here). As Generation ME started determining what and how we shape (and send) marketing [...]
Here we'll talk about some basic SEM theories, tips, and things you can try for managing a search engine marketing campaign(s) on Google and other search engines. First, a few terms and concepts one must [...]
True whether you're marketing a product, service or person – if the bulk of your marketing efforts lack a tangible benefit, then you might get some brand recognition, but its effectiveness will rarely take off; especially [...]
We encounter message saturation a lot with newsletter lists and social networking: there's only so many times you can contact them before eyes start to gloss over and they don't read what you're saying anymore. So [...]
We came across an interesting question from Harvard Business School: does marketing help or hurt our democracy? Marketing has become so scientific that truth and facts, literally, have become optional. If such a thing as blame exists [...]
Here we want to find the benefits or downfalls of two approaches for making a marketing budget: based on your revenue or based on your known conversion rates. Right off the bat I'll disclose which I [...]
