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By definition, digital marketing extends beyond online marketing, but as "the mobile lifestyle" continues to overtake the general social consciousness and daily behavior, the broadly defined marketing channels are all essentially merging into online and offline [...]
One of the key indicators of an unstable (but granted, not always unsuccessful) business is a sine wave of marketing and sales efforts. And why not? In many cases it perfectly acceptable to be season with [...]
The question I most often get asked is: "How do I know if my marketing is working?" Thankfully, it's not as hard as you might think, but it does take some planning. There are a few different [...]
poliARC was founded by Paul W. Hughes who was a campus Director and National Marketing Manager for SAE Institute of Technology in the US and UK. poliARC now manages online systems and marketing campaigns for schools [...]
Creating online media, systems and strategies for education, non-profit and politics poliARC specializes in the production side of online marketing and operations management: developing and managing web-based media, systems and strategies. poliARC [...]
People panic. That's what we do. It's part of our DNA, otherwise we would not have survived as a species. That's also why we use consultants: people who are outside of the emotion and consequences of a [...]
When working how to measure the success of a marketing campaign, far too many businesses forget two key metrics: bad leads vs. qualified leads, and more importantly: did the campaign directly generate revenue? If you've read other [...]
Search Engine Marketing and Social Media Conversions: Visits to lead to customers. Maybe I'm just stubborn (which would be true), but I cannot wrap my mind around any marketing plan that does not take conversions into [...]
Marketing schools: find new leads and nurture them with a good sales strategy. I couldn't resist this photo. Just too funny, but sadly sometimes typical of vocational training images. My nature is to be [...]
If you're starting a new business, or simply want to get serious about how you run your current small business, then creating a smart marketing budget is a vital step. These pointers can help you identify costs, and [...]
