Search Engine Marketing and Social Media Conversions: Visits to lead to customers. Maybe I'm just stubborn (which would be true), but I cannot wrap my mind around any marketing plan that does not take conversions into [...]
By definition, digital marketing extends beyond online marketing, but as "the mobile lifestyle" continues to overtake the general social consciousness and daily behavior, the broadly defined marketing channels are all essentially merging into online and offline [...]
Search engine friendly URLs: how, what and why they help SEO. Search engine friendly URLs are everywhere. Their impact on your website's SEO is very significant (just read any of those articles by reporters who complain [...]
With more and more very large web sites expanding their reach both in content and in advertising spend, it's become increasingly difficult for "the little guy" to be seen or to be found – let alone have a [...]
Here we'll talk about some basic SEM theories, tips, and things you can try for managing a search engine marketing campaign(s) on Google and other search engines. First, a few terms and concepts one must [...]
Not all sales leads are created equal. As such, a solid marketing system ought to deliver to each lead category what it is they were looking for in the first place (what a novel idea!?!?). What [...]
Case study: SLO Home Store real estate broker website. Goal: expand site depth and focus on keyword set. poliARC was contracted to re-structure this web site with attention to enhancing its SEO and using the site [...]
Looking to get better results from your online campaigns? Don't forget ALL the aspects of your landing pages when setting up an online campaign. It's not just about making it look pretty. Below are some things [...]
There are so many places, niches, dark and bright corners of the Internet that to say that it's easy to get lost when marketing yourself is a gross understatement. As thousands upon thousands of new web [...]
