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Paul has been designing and managing marketing campaigns since 2000. The custom CRMs he developed early on evolved to include functions designed to facilitate everyday operations management. Every online system poliARC creates for a client is [...]
Targeted, Qualified Leads. (not wasted money) With poliARC as your Search Engine Marketing (SEM) manager you reach new customers. Leads from SEM advertising convert to paying customers at a much higher rate than other marketing channels, [...]
When working how to measure the success of a marketing campaign, far too many businesses forget two key metrics: bad leads vs. qualified leads, and more importantly: did the campaign directly generate revenue? If you've read other [...]
And Never Forget, Marketers: You Have Irrational Economic Behaviors, Biases and Frameworks, Too. If there's one thing (from my side of the isle) that allows us to intertwine a discussion on behavioral economics, social dynamics, and [...]
Is a friend on facebook or a follower on twitter worth as much as you think? With a little help from my friends actually doesn't get you as far as it used to. We need a [...]
Search Engine Marketing and Social Media Conversions: Visits to lead to customers. Maybe I'm just stubborn (which would be true), but I cannot wrap my mind around any marketing plan that does not take conversions into [...]
By definition, digital marketing extends beyond online marketing, but as "the mobile lifestyle" continues to overtake the general social consciousness and daily behavior, the broadly defined marketing channels are all essentially merging into online and offline [...]
These ideas are all taken from my experience as a marketing manager and / or campus director for an international media production vocational school. Below is a starting-point-list of ideas, topics, areas, and advertising channels [...]
The 2008 presidential election finally drove this marketing concept home: "...this was never about me, it's about YOU" (insert massive crowd cheering here). As Generation ME started determining what and how we shape (and send) marketing [...]
True whether you're marketing a product, service or person – if the bulk of your marketing efforts lack a tangible benefit, then you might get some brand recognition, but its effectiveness will rarely take off; especially [...]
